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SBT was created, launching on August 19, 1981 but using the TVS name until 1990 for some of its stations.
Until the formation of SBT, the Silvio Santos Group also had a station named TVS in Nova Friburgo, serving viewers in the northern and western pparts of the state, this was also its first branch station, having opened in 1979.
Some later affiliates were adopted from Rede Tupi after its closure on July 18, 1980 by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions.Soon enough, he started plans to have his own television channel.His production company, Estudios Silvio Santos Cinema e Televisao, was successful on Tupi, Globo and (since 1972) on Record TV (where he then owned half of the company's stock).While during its early years the network studios were based in Rio, all program production for TVS transferred to São Paulo in 1978-79.When Rede Tupi went out of business in 1980, Santos obtained three stations from the network: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5.
Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS).